SEO Audit: How To Analyze Your Site And Boost Your Rankings Step-By-Step

Learn how to do an SEO audit of your website to identify problematic areas. Use our SEO audit checklist to fix issues and improve your SEO. Sometimes “penalties” come in the form of unknowns, without manual actions, and teams are left to try and figure out what issues may be causing a loss in rankings. As a last resort, one strategy I personally have had success with is rebranding, changing the website domain, and relaunching the website. This is never the ideal scenario, but it is something all teams need to consider when other recovery attempts are failing. The issue stemmed from schema markup being automatically injected into pages but failing to match the on-page content.

If they guarantee you that their changes will give you first place in search results, find someone else. Successful bloggers should see an increase in all these stats simultaneously. Make sure that all your links work properly, that they are relevant, healthy and with proper keywords.

But nowadays, if a domain has a deeply entrenched penalty, starting fresh might actually save time and effort in the long run. The first thing I did was dive into a thorough content audit. We sorted through the site to figure out which pages were actually useful and which ones were just clutter. Instead of scrapping everything, we decided to consolidate the information. A Google penalty can be disastrous, but if you’re in the same situation, don’t panic. Make sure you always follow the best link-building practices to avoid such issues.

• It highlights errors that prevents a website from reaching its full potential in search rankings.
• With an SEO audit, you can discover what is wrong and what you need to improve.
• Every page you want to show up on Google or Yahoo must be in your sitemap, which means creating a map can become tedious if your site has a lot of pages.
• But it turns out that most of these were due to missing alt text (ergo zero anchor text) on images.
• For example, some emphasize the technical audit while others note the link audit included with their SEO audit services.

Google Crawling Stats (Settings > Crawl stats)

Create content that delivers real value and focuses on user intent. Your content should answer questions with actionable, audience-focused solutions. Last, you demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). In the audit, check if you use good author bios, cite reliable sources, and link references where necessary to develop expertise and trustworthiness. It allows you to know what works and what does not, and it allows you to make improvements based on what you find.

Step 6. Examine on-page tags

Lastly, the tool uses the Human Quality Rater Guidelines to assess where your content succeeds and where it falls short. This makes it easy to add relevant E-E-A-T signals to your content based on Googles own guidelines. The YMYL guidelines are used by Google to scrutinise content written on sensitive topics like finance, health, safety or overall well-being. If you are struggling to copy and paste the content from your site, enter the URL into this tool, and it will extract the text content.

And to help you discover and fix some of the most common SEO issues. In other words, it’s the analysis by the tool that’s important, not necessarily the “score”. But SEO Anomaly with that being said, try and keep duplicate content to a minimum. However, the content section in the Seobility audit offers a great starting point. As an illustration, let’s say you have a solid link asset on your site that’s attracted a ton of backlinks. But if there are lots of redirected links for specific URLs, you could use a plugin like “Better Search Replace” to find and replace them all at once.

You probably know that good content is the key to good ranking. But, if you are medium sized website and you noticed drop in traffic, perhaps it’s better to perform a timely audit and discover the root of the problem. Enter your website’s URL and click on the Analyze button to get a site audit report for free. Also, make sure to use the following two FREE tools from Google for site audits. Screaming Frog SEO Spider is best SEO audit software that’s used as a website crawler by many SEOs around the world to perform technical SEO site audits. The Site Audit tool from Ubersuggest crawls up to 100 pages for free.